When should a business rebrand their logo? Typically most designers recommend every 3-5 years making minor to major updates to an existing logo. This really depends on a few factors.

How outdated does the logo look?
Has the company changed significantly in the last 3 to 5 years?
How’s the legibility printed at small sizes or on mobile phones?

Logo design for new business

One of the biggest mistakes companies make starting out is a lack of investment in their initial logo design. They want to rush to market to test their product or service without understanding the possible longevity of the company.

First Steps (startup advice)

We often recommend starting with mono chromatic or black and white logo design. The more simple the better. Avoid adding unnecessary taglines that bottleneck growth and development. A good example of this would Lisa’s Haircuts, we’ll if Lisa also specializes in coloring, extensions, and custom nails. Having “haircuts” in the business name is not as concise as Lisa’s Hair Salon.

Take Action

At EXSELR we take the pain out of creating, maintaining, and scaling websites. Explore our in depth website solutions. We create websites-as-a-service (WAAS) for business professionals. Whether you’ve been in business for a decade(s) or just starting up, email us today and setup a professionally managed website for your business.

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