SMM FAQ’s
Social Media Marketing Frequently Asked Questions.
What is SMM?
SMM (Social Media Marketing) is advertising your brand methodically via your social media accounts.
What is a SMM Strategy?
A social media strategy is designed to set targets and accomplish a timeline to execute objectives. Once you have implemented the strategy it’s good practice to make adjustments, continue to establish KPI’s and measure results.
What is a KPI?
KPI stands for Key Performance Indicators. They are used to measure the effectiveness of specific marketing set goals.
Is SMM really worth the investment?
Investing money into creating your brand and expanding it on SMM can be great for certain businesses. Before you invest your time and money it is important to understand who your ideal customer is and focus on the best way to reach them. SMM (Social Media Marketing) can be a great place to showcase your products or services to your customers. Since a large majority of customers are active on social platforms like Facebook and Instagram, it can be a powerful platform to advertise on. Each business has a unique set of goals. Some businesses are looking to create brand awareness, engagement, generate leads, sell products etc through SMM. If your customers are on social media we can help you create impactful graphics that catch your customers attention and recognition. If your trying to sell trampolines to 85 year olds then chances are that your SMM strategy is not going to yield the best ROI (Return on Investment). This is due to the fact that most 85 year olds are not often online.
Whats the advantage of SMM?
Most businesses customers are on social media so its a great way to target them effectively. Creating a content strategy will allow you to control the course of your businesses branding. Often you can start out without paying for advertising or boosting posts. At EXSELR we can help you create the graphics that will propel your businesses growth on social media.
What are the common pitfalls or failures from SMM?
On of the common pitfalls or failures some businesses struggle with is a lack of marketing structure for SMM. Their posts are too infrequent, their too busy running their daily business tasks, and they have a lack of social media engagement. Some businesses post the same graphic repeatedly and quickly their business messaging becomes stagnant. Unprofessional graphic design can also hinder business by not attracting quality customers. You can avoid these common pitfalls or failures by creating a solid content strategy and understanding who your ideal customer and marketing goals are. At EXSELR we can help you create a SMM strategy that will help your business growth.
What metrics should be focused on while advertising on SMM?
The metrics your business might focus on could be follower growth rate, audience size, customer satisfaction, reply time, comments, awareness, impressions, reach, video views, customer loyalty, reviews, conversion rates, conversations, referral traffic, website traffic, brand mentions, likes, comments, shares, and reactions. It’s important to create a content strategy and define your business goals. This is how you can measure the effectiveness of your SMM.
Which social media apps should my company promote on?
If your businesses customers are on Facebook and Instagram. Those two platforms are great place to create your brand exposure.
How often should my business be posting content?
The amount of brand posting is completely up to the business owner. It’s important to create a SMM strategy and execute the plan in an orderly and consistent fashion.
How do I create a SMM strategy?
Identify your ideal customer profile. What resonates with them? What value and necessity does your business have for your ideal customers. Once you establish those answers you can create a daily, weekly, monthly, and yearly SMM strategy to reach your audience on social media.
Can I schedule posts to be automated?
Yes, it’s often very helpful to plan out your SMM strategy so you can schedule posts at specific times and have someone be able to react to your audiences engagements. You want to make sure someone is attentive to all interactions with your business online.
Whats the difference between social media ad and social media post?
A social media ad is usually a paid advertisement while a social media post is a free post. While you can use a social media post as an ad placement. The social media ad gives you a farther reach to have more impressions, views and people outside of your normal engagement. It’s important to have your ideal customer profile determined before you invest in social media ads.
What are promoted or boosted posts on social media?
Promoted or boosted posts on social media are paid advertising for Instagram and Facebook. Business owners choose how much money and what goals their trying to achieve when purchasing promoted or boosted posts.
