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    Website Workflow

    What to expect during the creative web design process.

    1. Discovery

    The first stage in great website development is discovery. We communicate by email, phone, or text. This is when EXSELR learns as much as possible about your organization, your goals, your ideal users, what features and functionality your website will require. Your organization’s information and any digital assets are gathered. We communicate with your key stakeholders and establish the scope of the project. This defines website user personas and creates a vision for the finished project.

    2. Strategy

    User Experience & Information Architecture
    EXSELR uses all the findings from the discovery phase and creates recommendations for the user experience. A sitemap, core features, and functionality are established. How to display the content in an intuitive way for mobile, tablet, and desktop users.

    3. Web Design

    The third phase is when the website UI (User Interface) design begins. This is only applicable if you’re subscribed to our premium or advanced website plan. These plans are custom websites, everything is one of a kind. We find the basic restraints of typography, colors and start to get creative with backgrounds, animations, graphics, positioning, sizing and media players. We create a website user display mock-up, once approved we design for mobile, tablet and desktop displays.

    4. Website Coding & Programming

    Your website is now ready to code using the latest technology. PHP, HTML, CSS, MYSQL, Javascript, WordPress, email and file hosting is established. The testing server environment is set-up and your CMS is installed. The latest browser compatibility testing begins, link building, plugin add-ons, and digital assets are inputted.

    5. Evaluation

    Evaluation of new website is tested to make sure it is displaying correctly on multiple browsers / devices. During the QA process bugs are fixed, and information is reviewed by your team for adjustments or corrections. Once approved your website is ready to be pushed to public access.

    6. Launch

    This is the exciting stage when all the hard work is ready for public viewing. Your website is pushed to a public access server and your website support & maintenance begins. You can advertise and promote your website now! Awesome, we can all celebrate! Whenever you need contextual updates you let us know and EXSELR will update your website.

    7. Management & Support

    It’s time to scale and improve your website content and online footprint. We submit your website to search engine indexing. Make regular updates to the website for security and to keep the information current and relevant. We help you make sure your website stays fresh and appealing to customers.

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