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    Website FAQ’s

    Frequently asked questions about website design, website development, website hosting, and website support.

    Will EXSELR update my website for me?

    Yes, we update all your website content for you. You simply email or text us any updates needed. This saves you time and money while ensuring your website stays fresh and running properly. This drastically reduces the potential mistakes and headaches that can arise from updating or accidentally deleting important articles, sections, or features. There’s nothing more annoying than creating great content then having your website break because of an incorrect line of code. We make sure your website updates are performed correctly. Our maintenance support plans cover all necessary link building, search engine optimization, hosting server, software, plugins, and theme file updates.

    We can also help you create a marketing / website strategy to make sure your website content has a structured plan to schedule relevant updates. These updates are key in keeping your website fresh, relevant, and favored by search engines.

    What type of updates are included in your website maintenance support plans?

    All of our website maintenance support plans include necessary daily, weekly, monthly, and yearly maintenance tasks. These tasks include but are not limited to cloud hosting server updates, software updates, wordpress custom theme updates, wordpress plugin updates, domain registration, website backups, contextual article updates, hyperlink building, backlink building, local seo (search engine optimization), color changes, image resizing, image optimization, video encoding, browser compatibility testing, security threat monitoring, malware and virus removal etc. Please refer to your current website maintenance support plan for specific support details.

    Can I upgrade my website maintenance support plan?

    Yes, you can always upgrade your monthly or annual website maintenance support plan subscriptions.

    Can I downgrade my website maintenance support plan?

    If you’re subscribed to an annual website maintenance support plan you can downgrade at any time. If you’re subscribed to a monthly plan you can downgrade at the end of that billing cycle. Please reach out to us by phone, text, or email if you would like to change your current plan.

    Can I change my website, graphic design, or social media marketing plans?

    You can upgrade your plan(s) at any time. You can downgrade your plan at the end of your current billing cycle, month-to-month or annual. Please reach out to us by phone, text, or email if you would like to change your current plan.

    Are there any commitments or contracts?

    There are no commitments or contracts.

    If you are on an EXSELR’s monthly subscription, you can cancel your subscription at any time without penalty. If you sign up for an annual subscription, you are billed for the entire year at the start of your subscription. There will be no refunds or credits for partial months of service, upgrade or downgrade refunds, or refunds for months unused.

    Are project deposits refundable?

    All deposits are non refundable. Deposits are implemented as a security shield for our customers and our company. This helps us determine which businesses are serious about doing business, before we invest our time into their projects. This also minimizes the risk of non payments so we can maximize focus and efforts on important projects.

    How does billing work?

    Our month-to-month plans are subscription based and are on the first of every month. Our annual billing plans are billed once for the entire year. All month-to-month plans require a credit or debit card on file. Please refer to our accepted payment methods.

    Do you offer auto-pay and paperless billing for your plans?

    Yes. All of our plans offer auto-pay and paperless billing.

    How do I cancel my month-to-month or annual website plan?

    Simply email us requesting cancellation and we will suspend all your services. If you need to migrate your domain names, we will initiate that for you.

    Will my monthly website maintenance support cost be the same after the first year?

    No, after the first year your initial website build (design & development) will be completely paid for. Your website will only require a website maintenance support plan.

    Is website hosting included in the website maintenance support plans?

    Yes, all of our website maintenance support plans include website hosting.

    Does your website maintenance support plans include business email account services?

    No, we do not provide business email account hosting services. We can help you set up any business email accounts if necessary. We do set up a dedicated no-reply email address for all website communication via forms.

    I have an existing website, can I keep my existing hosting server?

    No, not all hosting is reliable or secure. In order to best serve our customers we migrate all websites to our preferred cloud hosting platform. This ensures that your website functions properly. Security, accessibility, reputation, deliverability, and speed are important to providing website visitors the best experience possible.

    Website Management & Security?

    We manage your website on our VPS Cloud Hosting server for you. Daily, weekly, monthly, and yearly tasks are completed by us. These tasks include, website security, hosting security, plugin updates, software updates, malware & virus removal, brute force attacks, website traffic monitoring, database backups, website file backups, contextual updates, scheduled file system cleaning, source code updates, video uploading, page creation. Domain registration renewals, website hosting services.

    What type of Website Design do you offer?

    We design, fully customized unique responsive websites. The website display changes dynamically, resizing to optimize user experience on whichever device the visitor is using (mobile devices, tablets and desktop monitors etc.) We design custom WordPress Themes.

    What is a SSL/TLS certificate for secure web browsing?

    SSL/TLS certificates are protocols for establishing authenticated and encrypted links between networked computers. It is a security measure to ensure your visitors are safe visiting your website. We setup and renew SSL/TLS certificates for all websites on our Premium, Advanced, Enterprise website plans.

    Why should I choose EXSELR to run my website?

    We handcraft custom websites and utilize the latest powerful tools to market your business. Exceptional customer service, afforable pricing, and support is why business owners trust EXSELR for their website services.

    I have an ugly outdated website, can you fix it?

    Yes, the best way to fix an outdated website is to delete it and create a new website. It’s much easier for us to design and develop a new website than to patch, hack and fix an old one from a 3rd party. We’ve helped many businesses migrate their websites to secure hosting environments. This gives your customers a safer and better user experience.

    Website search engine results?

    There are many ways websites can get higher rankings in search engines. One way is by paying Google and Bing to place ad’s for your company based off of keywords. Having your website properly indexed with sitemaps and SEO (Search Engine Optimization) metadata helps boost your website above other sites. Website relevancy and activity are also key factors that search engine companies use in their algorithms, Geo-location based ad’s are also helpful tools. We can optimize your chances of ranking higher in search engine results.


    Ask us a question

    Need a new website?


    Graphic Design FAQ’s

    Frequently Asked Questions about graphic design by EXSELR.

    How do I order a graphic design?

    Reach out by email, text, or a phone call. Once the project has been approved by us you will understand the project scope and an idea of the turnaround timeline of completion. Payment method choice must be completed before any project is started.

    When is payment due for a graphic design?

    If you are a new customer you must submit a payment authorization over the phone or by email payment prior to the project being completed. View our accepted payment methods. If you already have been our customer you will be sent an invoice and the balance is due upon arrival.

    What are my payment options for EXSELR’S graphic design service?

    All major credit / debit cards, cash, check, venmo, paypal, cash app. View all our accepted payment methods.

    Are there any extra fees or hidden charges?

    No, we don’t believe in charging customers extra fees or hidden charges. As long as your project stays within the agreed original scope you will never be charged extra. View our current pricing lists for website solution pricing, website maintenance pricing, graphic design pricing, and smm (social media marketing) pricing.

    How long does it take to create a graphic design project?

    Each project is unique and requires different attention. Once the project is defined and the scope is established we will be able to give you an estimated timeline. Some projects are very fast turnarounds, often the same day while others may be more complex and require multiple people and companies to provide deliverables, approvals, and making projects take longer.

    Do you offer rush graphic design services?

    Yes, we understand that sometimes last minute decisions or oversight happens and graphics need to be produced at the quickest rate possible. We charge a rush fee for all projects that are rushed. This encourages businesses to plan ahead to avoid paying more than usual.

    Project Cancellation?

    Although this is very rare if it happens a 50% of cost cancellation fee will be kept as a “kill-fee”. This kill-fee is paid by the client for the designers time when a project gets canceled prematurely.

    Who is legally responsible for the content of my graphic design?

    You are responsible for all content in your graphic design. Make sure that you own all the copyrights to all media and information for your marketing distribution. EXSELR is not legally responsible for any damages that may occur from your graphic design.

    After a project is completed, how long is the design saved for by EXSELR?

    EXSELR does our best to keep files saved incase of future needs to make corrections, adjustments, or recycling purposes. If however you plan on using the file in the far future please notify the sales representative. We can not guarantee your files will be saved for more than 6 months. However we usually store all files for archival purposes for multiple years.

    What if I need to make adjustments or don’t like the graphic design project after its completed?

    We strive for excellence and on every graphic design we create. As long as the adjustments are minor like spelling or resizing, we are happy to make any adjustments needed at no additional fee.

    We do our very best to make sure the project scope is understood before we start. We’re not perfect so sometimes mistakes or expectations are missed. If that happens we make any adjustments necessary. Our customer satisfaction is important to us. If the requests are out of the scope of the original project we will notify you. 99% of the time we go above and beyond our customers expectations.

    Will I be charged for edits if the edits are out of the scope of the original project?

    Yes, If you would like to edit and recycle a previous design and make changes to the copy text we can charge you hourly.

    Is EXSELR’s pricing negotiable?

    No, our pricing is set and is non negotiable. We are not willing to compromise the quality of our work for our customers. If you are operating your business on a small or tight budget, reach out and we can help you best allocate your funds for marketing. This will help you maximize your return on investment.

    Do you offer printing services?

    No, we do not operate a print shop. However we can create your design files to any specific printer requirements needed.

    Does EXSELR have a price list?

    Yes, we believe pricing transparency saves time and encourages business growth. Our price lists help customers easily plan their marketing strategies. View our current price lists for website solution pricing, website maintenance pricing, graphic design pricing, smm (social media marketing) pricing.

    If I purchase a graphic design do I receive the original design file?

    No, typically you will receive an un-editable flattened.pdf, .jpg, .png. file optimized for print or the web use. It’s usually uncommon that customers request these files. If however you would like the original graphic design file for your inhouse graphic designer to be able to use as a template to generate additional files you may request to purchase that file from us. If a premium font was purchased this can be attributed to the purchase price.

    If I order a logo design, what files will I expect to receive?

    You will receive an official graphic designer package including all the necessary file formats. Common files we include are the following file types: .AI, .EPS, .TIFF, .PDF, .JPG, .PNG. You will be sent these files in a zipped file.


    Ask a question

    SMM FAQ’s

    Social Media Marketing Frequently Asked Questions.

    What is SMM?

    SMM (Social Media Marketing) is advertising your brand methodically via your social media accounts.

    What is a SMM Strategy?

    A social media strategy is designed to set targets and accomplish a timeline to execute objectives. Once you have implemented the strategy it’s good practice to make adjustments, continue to establish KPI’s and measure results.

    What is a KPI?

    KPI stands for Key Performance Indicators. They are used to measure the effectiveness of specific marketing set goals.

    Is SMM really worth the investment?

    Investing money into creating your brand and expanding it on SMM can be great for certain businesses. Before you invest your time and money it is important to understand who your ideal customer is and focus on the best way to reach them. SMM (Social Media Marketing) can be a great place to showcase your products or services to your customers. Since a large majority of customers are active on social platforms like Facebook and Instagram, it can be a powerful platform to advertise on. Each business has a unique set of goals. Some businesses are looking to create brand awareness, engagement, generate leads, sell products etc through SMM. If your customers are on social media we can help you create impactful graphics that catch your customers attention and recognition. If your trying to sell trampolines to 85 year olds then chances are that your SMM strategy is not going to yield the best ROI (Return on Investment). This is due to the fact that most 85 year olds are not often online.

    Whats the advantage of SMM?

    Most businesses customers are on social media so its a great way to target them effectively. Creating a content strategy will allow you to control the course of your businesses branding. Often you can start out without paying for advertising or boosting posts. At EXSELR we can help you create the graphics that will propel your businesses growth on social media.

    What are the common pitfalls or failures from SMM?

    On of the common pitfalls or failures some businesses struggle with is a lack of marketing structure for SMM. Their posts are too infrequent, their too busy running their daily business tasks, and they have a lack of social media engagement. Some businesses post the same graphic repeatedly and quickly their business messaging becomes stagnant. Unprofessional graphic design can also hinder business by not attracting quality customers. You can avoid these common pitfalls or failures by creating a solid content strategy and understanding who your ideal customer and marketing goals are. At EXSELR we can help you create a SMM strategy that will help your business growth.

    What metrics should be focused on while advertising on SMM?

    The metrics your business might focus on could be follower growth rate, audience size, customer satisfaction, reply time, comments, awareness, impressions, reach, video views, customer loyalty, reviews, conversion rates, conversations, referral traffic, website traffic, brand mentions, likes, comments, shares, and reactions. It’s important to create a content strategy and define your business goals. This is how you can measure the effectiveness of your SMM.

    Which social media apps should my company promote on?

    If your businesses customers are on Facebook and Instagram. Those two platforms are great place to create your brand exposure.

    How often should my business be posting content?

    The amount of brand posting is completely up to the business owner. It’s important to create a SMM strategy and execute the plan in an orderly and consistent fashion.

    How do I create a SMM strategy?

    Identify your ideal customer profile. What resonates with them? What value and necessity does your business have for your ideal customers. Once you establish those answers you can create a daily, weekly, monthly, and yearly SMM strategy to reach your audience on social media.

    Can I schedule posts to be automated?

    Yes, it’s often very helpful to plan out your SMM strategy so you can schedule posts at specific times and have someone be able to react to your audiences engagements. You want to make sure someone is attentive to all interactions with your business online.

    Whats the difference between social media ad and social media post?

    A social media ad is usually a paid advertisement while a social media post is a free post. While you can use a social media post as an ad placement. The social media ad gives you a farther reach to have more impressions, views and people outside of your normal engagement. It’s important to have your ideal customer profile determined before you invest in social media ads.

    What are promoted or boosted posts on social media?

    Promoted or boosted posts on social media are paid advertising for Instagram and Facebook. Business owners choose how much money and what goals their trying to achieve when purchasing promoted or boosted posts.


    Ask a question

    Ready to expand your brand on social media?


    Website Maintenance & Support Plans

    Website Management, Hosting, and Support.

    Save up to $160/mo.

    Annual
    Monthly
    StandardPremium
    $169/mo.

    billed monthly


    1 Website + Hosting

    $349/mo.

    billed monthly


    1 Website + Hosting

    Website Maintenance & SupportOur most popular website plan for established businesses who require a custom brand specific website. Primarily focused on scaling and online growth.
    Support & Maintenance
    Support & Maintenance
    Domain Renewal Domain Renewal
    Website Hosting Website Hosting
    Content Updates - 4hrs Content Updates - 8hrs
    Account Manager Account Manager
    Browser Testing Browser Testing
    Form Testing Form Testing
    Site Speed Optimization Site Speed Optimization
    Broken Links & 404 Errors Broken Links & 404 Errors
    Theme Updates Theme Updates
    Security
    Security
    SSL Certificate SSL Certificate
    Proactive Server Monitoring Proactive Server Monitoring
    Security Monitoring Security Monitoring
    Plugin Updates Plugin Updates
    Activity Log Check Activity Log Check
    Password Updates Password Updates
    Malware Scanning Malware Scanning
    Website Backups Website Backups
    Server
    Server
    2 - vCPU 2 - vCPU
    4 GB - Memory 4 GB - Memory
    3 TB - Bandwidth 3 TB - Bandwidth
    80 GB - Storage 80 GB - Storage
    Performance
    Performance
    Image Compression & Optimization
    Image Compression & Optimization
    Clean & Optimize Database Clean & Optimize Database
    website design & support

    Is your website increasing profits?

    Within a few milliseconds people will decide whether or not your business is trustworthy or not. An outdated or poorly structured website might be costing more than you think.

    In 2026 having a website that is straightforward, performing, and converting into sales is crucial to your businesses growth. Is your website a 24/7 sales machine?

    the problem

    Signs your website is underperforming.

    Lack of Trust

    Poor user experience will lead to immediate website bounce rates. Your customers experience will directly effect your profit. Does your website reflecting your professionalism? Don’t let your competition outsell your service.

    • Outdated website
    • Unprofessional Design
    • Lack of social proof
    • Missing company information
    • Weak security signals
    • Poor content

    Unclear Value

    Do your customers quickly understand what value you bring them? Do they have a clear user journey to hire, booking, or request your services? Weak CTA’s leave customers confused and questioning working with your company.

    • Outdated website
    • Unprofessional Design
    • Lack of social proof
    • Missing company information
    • Weak security signals
    • Poor content

    Lack of Targets

    Poor SEO and ineffective marketing campaigns. Out dated templates and stagnant content. Zero strategy to attract qualified customers.

    • Outdated website
    • Unprofessional Design
    • Lack of social proof
    • Missing company information
    • Weak security signals
    • Poor content
    the bottom line

    Business owners are often trapped into the idea that a cheap under performing website is enough to drive sales.

    the solution

    We make websites that drive sales.

    What to expect when creating a professional website.

    website support

    Revenue generating websites

    Not a brochure, portfolio, cheap builder, DIY, set it and forget it site. Zero bloat, no extra unnecessary features. A well mapped out sales funnel for your business. We offer WaaS (Website as a Service) solutions for your business.

    Request a call
    convert

    Built to convert

    Every element is positioned with intention. Sections, CTA’s, forms engineered for customer actions. CRO built in by design.

    mobile

    Built for mobile

    Mobile first coding. Fast loading, fully responsive websites. Made to please search engines with SEO baked into every page.

    SEO

    Built for Google

    SEO built into the code structure: schema, page speed, local optimization, content hierarchy. We build your site to rank by design.

    platform

    Built on the right platform

    We harness the power of WordPress. Leveraging the worlds most popular CMS.

    scale

    Built to scale

    Each website is engineered for scaling. Preparing for new content and important site improvements.

    ownership

    Built for you to own

    No lock-in. The moment your site is paid off, it’s 100% yours.

    AISO

    AI Accessible

    Our site are AI friendly. Including rich text, llms, structured data. Every line of code is purposely written to maximize profits and exposure.

    convert

    Support

    Ongoing development support and maintenance.

    how we do it

    Website Solutions

    What to expect when creating a professional website.

    website design

    Web Design

    Website UI (User Interface) and UX (User Experience) design. Creating a user experience to build confidence, trust, and business.

    website development

    Development

    Coding, testing, adjusting, improving, and scaling websites.

    website support

    Support

    We don’t leave you in the dust after launch. No “off-boarding” with how-to videos. No you’ll figure it out, watch these tutorials. Straightforward WAAS (Website as a Service) solutions for your business. Ongoing development support and maintenance. Helping your business growth with 100% human support.

    What you get

    All Website Plans Include

    Here’s exactly what’s in every EXSELR website build. No surprise invoices.

    Responsive
    Web Design

    Mobile UI Design
    Tablet UI Design
    Laptop UI Design
    Desktop UI Design
    Browser Compatibility

    Security & Reliability

    SSL Certificate
    Firewall
    Website Backups
    Malware Scanning
    Login Protection
    Traffic Analysis
    Plugin Updates

    Hosting Server

    Storage (Disk Space)
    Domain Renewal
    Uptime Guarantee
    Database Management
    Mail Server Management
    Website Backups

    Media Management

    Image Optimization
    Image Resizing
    Video Uploading
    Settings

    Performance

    Fast Load Speeds
    Scalability
    SSD
    VPS Cloud

    SEO Foundation

    SEO
    Keywords
    Local Positioning
    Improve Search Rankings
    Business Trust

    Analytics & Tracking

    Google Analytics
    Cyber Security
    Activity Log
    Settings

    Support

    Phone
    TXT
    Email
    24×7 Support

    Investment Tiers

    Website Design

    We create WaaS (websites as a service) for business professionals.
    We offer flexible website design packages to suit different business needs — from startups to established brands.

    Pay In Full
    Pay Monthly
    Standard
    $ /mo.


    Grow – Ideal for startups or small businesses to showcase their professional services online.

    Web Design

    Custom WordPress Template

    Support & Maintenance

    Pre-built Template

    Security

    Pre-built Template

    Accept Payments

    Pre-built Template

    E-Commerce

    Sell Products
    Sell Services

    Server

    Pre-built Template

    Performance

    Pre-built Template

    DNS

    Pre-built Template

    Premium
    $ /mo.


    Scale business by maximizing online efforts.

    Web Design

    Pre-built Template

    Support & Maintenance

    Pre-built Template

    Security

    Pre-built Template

    Accept Payments

    Pre-built Template

    E-Commerce

    Sell Products
    Sell Services

    Server

    Pre-built Template

    Performance

    Pre-built Template

    DNS

    Pre-built Template

    Advanced
    /mo.


    Enterprise

    Web Design

    Pre-built Template

    Support & Maintenance

    Pre-built Template

    Security

    Pre-built Template

    Accept Payments

    Pre-built Template

    E-Commerce

    Sell Products
    Sell Services

    Server

    Pre-built Template

    Performance

    Pre-built Template

    DNS

    Pre-built Template

    who we work with

    Industries we serve

    Our websites build trust, capture leads, and convert traffic into business for your company.

    Request a call

    Agriculture & Farming

    description of services

    Automotive

    description of services

    Cleaning

    description of services

    Construction

    description of services

    E-commerce

    description of services

    Education & Training

    description of services

    Entertainment

    description of services

    Event Services

    description of services

    Food & Beverage

    description of services

    Fitness & Wellness

    description of services

    Healthcare

    description of services

    Home Services

    Landscaping

    Law Offices

    description of services

    Manufacturing

    description of services

    Marketing & Advertising

    description of services

    Nonprofit

    description of services

    Pet Services

    description of services

    Professional Services

    description of services

    Real Estate

    description of services

    Startup

    description of services

    Transportation & Delivery

    description of services

    Travel and Hopitality

    description of services

    Trade Services

    description of services

    EXSELR Support FAQ’s

    Website Support

    Common questions asked about our websites support.

    Will EXSELR update my website?

    Yes, we update all your website content for you. You simply email or text us any updates needed. This saves you time and money while ensuring your website stays fresh and running properly. This drastically reduces the potential mistakes and headaches that can arise from updating or accidentally deleting important articles, sections, or features. There’s nothing more annoying than creating great content then having your website break because of an incorrect line of code. We make sure your website updates are performed correctly. Our maintenance support plans cover all necessary link building, search engine optimization, hosting server, software, plugins, and theme file updates.

    We can also help you create a marketing / website strategy to make sure your website content has a structured plan to schedule relevant updates. These updates are key in keeping your website fresh, relevant, and favored by search engines.

    Does your website maintenance support plans include business email account services?

    No, we do not provide business email account hosting services. We can help you set up any business email accounts if necessary. We do set up a dedicated no-reply email address for all website communication via forms.

    Is website hosting included in the website maintenance support plans?

    Yes, all of our website maintenance support plans include website hosting.

    What type of updates are included in your website maintenance support plans?

    All of our website maintenance support plans include necessary daily, weekly, monthly, and yearly maintenance tasks. These tasks include but are not limited to cloud hosting server updates, software updates, wordpress custom theme updates, wordpress plugin updates, domain registration, website backups, contextual article updates, hyperlink building, backlink building, local seo (search engine optimization), color changes, image resizing, image optimization, video encoding, browser compatibility testing, security threat monitoring, malware and virus removal etc. Please refer to your current website maintenance support plan for specific support details.

    Can I upgrade my website maintenance support plan?

    Yes, you can always upgrade your monthly or annual website maintenance support plan subscriptions.

    Can I downgrade my website maintenance support plan?

    If you’re subscribed to an annual website maintenance support plan you can downgrade at any time. If you’re subscribed to a monthly plan you can downgrade at the end of that billing cycle. Please reach out to us by phone, text, or email if you would like to change your current plan.

    Can I change my website, graphic design, or social media marketing plans?

    You can upgrade your plan(s) at any time. You can downgrade your plan at the end of your current billing cycle, month-to-month or annual. Please reach out to us by phone, text, or email if you would like to change your current plan.


    EXSELR Billing FAQ’s

    Website Billing

    Common questions asked about our billing. View our accepted payment methods.

    Are there any commitments or contracts?

    There are no commitments or contracts.

    If you are on an EXSELR’s monthly subscription, you can cancel your subscription at any time without penalty. If you sign up for an annual subscription, you are billed for the entire year at the start of your subscription. There will be no refunds or credits for partial months of service, upgrade or downgrade refunds, or refunds for months unused.

    Are project deposits refundable?

    All deposits are non refundable. Deposits are implemented as a security shield for our customers and our company. This helps us determine which businesses are serious about doing business, before we invest our time into their projects. This also minimizes the risk of non payments so we can maximize focus and efforts on important projects.

    How does billing work?

    Our month-to-month plans are subscription based and are on the first of every month. All month-to-month plans require a credit or debit card on file. Our annual billing plans are billed once for the entire year. Please refer to our accepted payment methods.

    Do you offer auto-pay and paperless billing for your plans?

    Yes. All of our plans offer auto-pay and paperless billing.

    How do I cancel my month-to-month or annual website plan?

    Simply email us requesting cancellation and we will suspend all your services. If you need to migrate your domain names, we will initiate that for you.

    Will my monthly website maintenance support cost be the same after the first year?

    No, after the first year your initial website build (design & development) will be completely paid for. Your website will only require a website maintenance support plan.


    EXSELR Technical FAQ’s

    Website Technical

    Common technical questions asked about our websites.

    I have an existing website, can I keep my existing hosting server?

    No, not all hosting is reliable or secure. In order to best serve our customers we migrate all websites to our preferred cloud hosting platform. This ensures that your website functions properly. Security, accessibility, reputation, deliverability, and speed are important to providing website visitors the best experience possible.

    Website Management & Security?

    We manage your website on our VPS Cloud Hosting server for you. Daily, weekly, monthly, and yearly tasks are completed by us. These tasks include, website security, hosting security, plugin updates, software updates, malware & virus removal, brute force attacks, website traffic monitoring, database backups, website file backups, contextual updates, scheduled file system cleaning, source code updates, video uploading, page creation. Domain registration renewals, website hosting services.

    What type of Website Design do you offer?

    We design, fully customized unique responsive websites. The website display changes dynamically, resizing to optimize user experience on whichever device the visitor is using (mobile devices, tablets and desktop monitors etc.) We design custom WordPress Themes.

    Why should I choose EXSELR to run my website?

    We handcraft custom websites and utilize the latest powerful tools to market your business. Exceptional customer service, affordable pricing, and support is why business owners trust EXSELR for their website services.

    I have an ugly outdated website, can you fix it?

    Yes, the best way to fix an outdated website is to delete it and create a new website. It’s much easier for us to design and develop a new website than to patch, hack and fix an old one from a 3rd party. We’ve helped many businesses migrate their websites to secure hosting environments. This gives your customers a safer and better user experience.

    How do I get my website to be higher in search engine results?

    There are many ways to make your websites get ranked higher in search engine rankings. Making sure your websites SEO (Search Engine Optimization) is correct and visible to search engine crawlers is step one. Second is paying for SEM (Search Engine Marketing) ad’s for your company based off of keywords. Having your website properly indexed with sitemaps and SEO (Search Engine Optimization) metadata helps boost your website above other sites. Website relevancy and activity are also key factors that search engine companies use in their algorithms, Geo-location based ad’s are also helpful tools. We can help you optimize your chances of ranking higher in search engine results. Organic marketing, and customer reviews boost your relevancy in the marketplace.

    Let’s Partner

    Why partner with EXSELR?

    Our websites build trust, capture leads, and convert traffic into business for your company.

    Trustworthy

    We keep our word and work knowing your business depends on it.

    Transparency

    Straightforward on expectations

    Accountability

    You’ll never have to chase us for updates.

    Honesty

    Honesty
    Only what you need.

    Selective Partnership

    We only take on clients when are confident we can make a meaningful impact.

    Call Us Now

    401-477-3671

    Email Us Now

    info@exselr.com

    1.

    Discovery

    The first step in our process is understanding your unique business needs, objectives, and our cutomes challenges.

    2.

    Execution & Delivery

    The first step in our process is understanding your unique business needs, objectives, and our cutomes challenges.

    3.

    Review & Support

    The first step in our process is understanding your unique business needs, objectives, and our cutomes challenges.

    How we work

    Seamless process and great results

    We stay ahead of the curve, leveraging cutting-edge technologies and strategies to drive results.

    Request a call
    how we do it

    Visuals

    Professional graphic design for businesses.

    graphic design

    Digital & Print

    • Business Card Design
    • Flyer Design
    • Poster Design
    • Document Design
    • Menu Design
    • Billboard Design

    brand collateral

    Branding

    Set your business apart with intentional consistency throughout your brand.

    brand collateral

    Ad Packages

    Everything you need to create successful marketing campaigns.

    the problem

    Signs your website is underperforming.

    Lack of Trust

    Poor user experience will lead to immediate website bounce rates. Your customers experience will directly effect your profit. Does your website reflecting your professionalism? Don’t let your competition outsell your service.

    • Outdated website
    • Unprofessional Design
    • Lack of social proof
    • Missing company information
    • Weak security signals
    • Poor content

    Unclear Value

    Do your customers quickly understand what value you bring them? Do they have a clear user journey to hire, booking, or request your services? Weak CTA’s leave customers confused and questioning working with your company.

    • Outdated website
    • Unprofessional Design
    • Lack of social proof
    • Missing company information
    • Weak security signals
    • Poor content

    Lack of Targets

    Poor SEO and ineffective marketing campaigns. Out dated templates and stagnant content. Zero strategy to attract qualified customers.

    • Outdated website
    • Unprofessional Design
    • Lack of social proof
    • Missing company information
    • Weak security signals
    • Poor content
    the bottom line

    Business owners are often trapped into the idea that a cheap under performing website is enough to drive sales.

    Visual Design Workflow

    Our creative process to creating visuals.

    1. Consultation

    We communicate by email, phone, or text, establishing your project goals.

    2. Submission

    You send us the copy text information and file dimension requirements you’d like us to create. If you have any media files (logos, photography) or a specify design style those are submitted as well. Your credit or debit card billing information must be submitted to us before project is started. If you’d like to pay by cash, paypal, or cashapp, payment must be submitted before project is started. For more information visit our accepted payment methods.

    3. Execute & Deliver

    We design and email you rendered files required for print or digital online use.

    4. Adjustments & Acceptance

    Adjustments are made if needed, once the project is approved payment for credit and debit card users is submitted.

    5. Celebrate

    You share your advertisement, smile, and celebrate.

    EXSELR Visual Design FAQ’s

    Visual FAQ’s

    Common questions asked about our visual design services.

    How do I order visuals?

    Send us a direct message or reach out by email, phone, or text. Once the project has been approved by us you will understand the project scope and an idea of the turnaround timeline of completion. Payment method choice must be completed before any project is started.

    When is payment due for a visual design?

    If you are a new customer you must submit a payment authorization over the phone or by email payment prior to the project being completed. View our accepted payment methods. If you already have been our customer you will be sent an invoice and the balance is due upon arrival.

    What are my payment options for EXSELR’S visual design service?

    Are there any extra fees or hidden charges?

    No, we don’t believe in charging customers extra fees or hidden charges. As long as your project stays within the agreed original scope you will never be charged extra. View our current pricing lists for website solution pricing, website maintenance pricing, graphic design pricing, and smm (social media marketing) pricing.

    How long does it take to create a graphic design project?

    Each project is unique and requires different attention. Once the project is defined and the scope is established we will be able to give you an estimated timeline. Some projects are very fast turnarounds, often the same day while others may be more complex and require multiple people and companies to provide deliverables, approvals, and making projects take longer.

    Do you offer rush graphic design services?

    Yes, we understand that sometimes last minute decisions or oversight happens and graphics need to be produced at the quickest rate possible. We charge a rush fee for all projects that are rushed. This encourages businesses to plan ahead to avoid paying more than usual.

    Project Cancellation?

    Although this is very rare if it happens a 50% of cost cancellation fee will be kept as a “kill-fee”. This kill-fee is paid by the client for the designers time when a project gets canceled prematurely.

    Who is legally responsible for the content of my graphic design?

    You are responsible for all content in your graphic design. Make sure that you own all the copyrights to all media and information for your marketing distribution. EXSELR is not legally responsible for any damages that may occur from your graphic design.

    After a project is completed, how long is the design saved for by EXSELR?

    EXSELR does our best to keep files saved incase of future needs to make corrections, adjustments, or recycling purposes. If however you plan on using the file in the far future please notify the sales representative. We can not guarantee your files will be saved for more than 6 months. However we usually store all files for archival purposes for multiple years.

    What if I need to make adjustments or don’t like the visual design project after its completed?

    We strive for excellence and on every graphic design we create. As long as the adjustments are minor like spelling or resizing, we are happy to make any adjustments needed at no additional fee.

    We do our very best to make sure the project scope is understood before we start. We’re not perfect so sometimes mistakes or expectations are missed. If that happens we make any adjustments necessary. Our customer satisfaction is important to us. If the requests are out of the scope of the original project we will notify you. 99% of the time we go above and beyond our customers expectations.

    Will I be charged for edits if the edits are out of the scope of the original project?

    Yes, If you would like to edit and recycle a previous design and make changes to the copy text we can charge you hourly.

    Are EXSELR’s prices negotiable?

    No, our pricing is set and is non negotiable. We are not willing to compromise the quality of our work for our customers. If you are operating your business on a small or tight budget, reach out and we can help you best allocate your funds for marketing. This will help you maximize your return on investment.

    Do you offer printing services?

    No, we do not operate a print shop. However we can create your design files to any specific printer requirements needed

    Does EXSELR have a price list?

    Yes, we believe pricing transparency saves time and encourages business growth. Our price lists help customers easily plan their marketing strategies.

    If I purchase a visual design do I receive the original design file?

    No, typically you will receive an un-editable flattened .pdf, .jpg, .png. file optimized for print or the web use. It’s usually uncommon that customers request these files. However if you would like the original graphic design file you may request to purchase that file from us. If a premium font was purchased this can be attributed to the purchase price.

    If I order a logo design, what files will I expect to receive?

    You will receive an official graphic designer package including all the necessary file formats. Common files we include are the following file types: .AI, .EPS, .TIFF, .PDF, .JPG, .PNG. You will be sent these files in a zipped file.

    who we work with

    Industries we serve

    Our websites build trust, capture leads, and convert traffic into business for your company.

    Request a call

    Agriculture & Farming

    description of services

    Automotive

    description of services

    Cleaning

    description of services

    Construction

    description of services

    E-commerce

    description of services

    Education & Training

    description of services

    Entertainment

    description of services

    Event Services

    description of services

    Food & Beverage

    description of services

    Fitness & Wellness

    description of services

    Healthcare

    description of services

    Home Services

    Landscaping

    Law Offices

    description of services

    Manufacturing

    description of services

    Marketing & Advertising

    description of services

    Nonprofit

    description of services

    Pet Services

    description of services

    Professional Services

    description of services

    Real Estate

    description of services

    Startup

    description of services

    Transportation & Delivery

    description of services

    Travel and Hopitality

    description of services

    Trade Services

    description of services

    Let’s Partner

    Why partner with EXSELR?

    Our websites build trust, capture leads, and convert traffic into business for your company.

    Trustworthy

    We keep our word and work knowing your business depends on it.

    Transparency

    Straightforward on expectations

    Accountability

    You’ll never have to chase us for updates.

    Honesty

    Honesty
    Only what you need.

    Selective Partnership

    We only take on clients when are confident we can make a meaningful impact.

    Call Us Now

    401-477-3671

    Email Us Now

    info@exselr.com

    1.

    Discovery

    The first step in our process is understanding your unique business needs, objectives, and our cutomes challenges.

    2.

    Execution & Delivery

    The first step in our process is understanding your unique business needs, objectives, and our cutomes challenges.

    3.

    Review & Support

    The first step in our process is understanding your unique business needs, objectives, and our cutomes challenges.

    How we work

    Seamless process and great results

    We stay ahead of the curve, leveraging cutting-edge technologies and strategies to drive results.

    Request a call

    Copywriting

    Powerful copywriting will quench your readers thirst. Combining the art of words with stunning visuals help illustrate your products or services. Whether you need content creation for an digital advertisement, poster description, physical billboard, or website we can help you. Why create rich content? Rich content will set you apart from your competition. Making sure your website copy text and advertisements are up-to-date and captivating is what we specialize in. Most of our clients are great at what they do but aren’t English writers. That’s okay! Our copywriters create compelling content that reflects your companies services and or products.

    We believe the more accurate the better. So if we’re creating a website for a masonry company we make sure the client viewing their site has all the information they’ll need to start a project. Instead of just saying, “we build walls”, we explain the options and difference in surface materials for building walls. What type of wall are they looking to build? Will it be made out of field stones, granite, blue stone, crushed stone, concrete, wood? We break down the process and show viewers examples of your work.

    We help clients create marketing plans that target specific demographics and give businesses reports and tools to analyze ROI.
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    Copywriting

    Illustration

    We can turn your ideas into vector graphics. We can design brand creation for your business and or product(s). Why vector graphics? What is a vector graphic? Vector graphics are computer graphic images that are defined by 2D points. Essentially they are necessary for printers and graphic designers to be able to scale to large and small sizes without having distortion or pixelation. Some common needs for vectors are logos, illustrations and print layouts. For example if you wanted to scale your logo to the size of an 18 wheelier you’ll need a vector graphic file.


      Common Vector Files
  • AI – Adobe Illustrator File
  • SVG – SVG (Scalable Vector Graphics) W3C Standard
  • EPS – Adobe’s EPS format (Encapsulated PostScript)
  • PDF – Adobe’s PDF format (Portable Document Format)

  • Illustration Pricelist
    Business Card – 3.5" × 2" – Single Side $120
    Business Card – 3.5" × 2" – Double Sided$160
    Flyer – 4" × 6" or 5" × 7" – Single Side $100
    Flyer – 4" × 6" or 5" × 7" – Double Sided$200
    Facebook Ad - Limited Text$80
    Square Web Ad Graphic – 1080px × 1080px$100
    Poster Tabloid – 11" × 17" $160
    A4 Letterhead 8.5" × 11" & Envelope Design$150
    Tri-fold Brochure – Design $300
    CD & Album Cover Design$250
    Email HTML Design$250
    Logo Design $500-$1000
    Rushed projectsCost + 20% of Cost

    Illustration

    Make your brand shine online.

    Intentional ad marketing strategies, boosting sales, and maximizing exposure.

    Social Media Marketing

    EXSELR helps businesses establish brands by creating remarkable designs. With 18+ years of experience we’ve generated thousands of advertisement designs. We hyper-focus on each detail until the project looks amazing. We believe that being authentic, working hard, and being persistent is key to your businesses success. Let’s outshine your competition by creating graphics that make your business look awesome on your social networks.

    Are your customers on social media? If so, what’s your social media marketing strategy look like? Are you hitting your target goals? We can help you create a unique content strategy and distribute your graphics online. We specialize in designing graphics for Facebook & Instagram. Whether you need a one time social media package or an ongoing social media outreach plan we have you covered. Start a conversation with us and we can help you thrive on your social media accounts.

    SMM Services

    Social Media Marketing solutions for professionals.

    SM Strategy

    Analyze your current market scope. Create a clear SMM strategy. Set content targets and benchmarks. Schedule AD design. Distribute paid and non paid ad’s highlighting your businesses strengths and value.

    Facebook

    EXSELR can create your fresh brand specific flyers, posts, banners, and profile images for your business on Facebook. This keeps your customers interesting in what your offering and gives them specific calls to actions.

    Instagram

    EXSELR can create your fresh brand specific flyers, posts, and profile images for your business for Instagram. These graphics attract customers to your products or services.

    SMM Workflow

    What to expect during the creative steps.

    1. Consultation

    We communicate by email, phone, or text, establishing your project goals. Payment deposit and credit or debit billing auto-pay authorization agreement must be signed and returned to us.

    2. Submission

    You send us all the copy text information about your companies services or products. If you have any media files (logo, photography, video) or a specify design style those are submitted as well. You give us admin access to your Facebook Business Manager. This allows us to setup & schedule your Facebook & Instagram advertisments. Facebook Business Manager allows admins to see insights, reports and user feedback related to your ad campaign.

    3. Ad Design & Feedback

    We design the appropriate graphics and advertisement schedule. You review and approve all graphic design advertisements before your SMM advertising campaigns are public.

    4. Execute & Plan

    After each month we examine the executed advertising campaign. We make adjustments and create new marketing goals. We celebrate when the goals are met.

    SMM FAQ’s

    Social Media Marketing Frequently Asked Questions.

    What is SMM?

    SMM (Social Media Marketing) is advertising your brand methodically via your social media accounts.

    What is a SMM Strategy?

    A social media strategy is designed to set targets and accomplish a timeline to execute objectives. Once you have implemented the strategy it’s good practice to make adjustments, continue to establish KPI’s and measure results.

    What is a KPI?

    KPI stands for Key Performance Indicators. They are used to measure the effectiveness of specific marketing set goals.

    Is SMM really worth the investment?

    Investing money into creating your brand and expanding it on SMM can be great for certain businesses. Before you invest your time and money it is important to understand who your ideal customer is and focus on the best way to reach them. SMM (Social Media Marketing) can be a great place to showcase your products or services to your customers. Since a large majority of customers are active on social platforms like Facebook and Instagram, it can be a powerful platform to advertise on. Each business has a unique set of goals. Some businesses are looking to create brand awareness, engagement, generate leads, sell products etc through SMM. If your customers are on social media we can help you create impactful graphics that catch your customers attention and recognition. If your trying to sell trampolines to 85 year olds then chances are that your SMM strategy is not going to yield the best ROI (Return on Investment). This is due to the fact that most 85 year olds are not often online.

    Whats the advantage of SMM?

    Most businesses customers are on social media so its a great way to target them effectively. Creating a content strategy will allow you to control the course of your businesses branding. Often you can start out without paying for advertising or boosting posts. At EXSELR we can help you create the graphics that will propel your businesses growth on social media.

    What are the common pitfalls or failures from SMM?

    On of the common pitfalls or failures some businesses struggle with is a lack of marketing structure for SMM. Their posts are too infrequent, their too busy running their daily business tasks, and they have a lack of social media engagement. Some businesses post the same graphic repeatedly and quickly their business messaging becomes stagnant. Unprofessional graphic design can also hinder business by not attracting quality customers. You can avoid these common pitfalls or failures by creating a solid content strategy and understanding who your ideal customer and marketing goals are. At EXSELR we can help you create a SMM strategy that will help your business growth.

    What metrics should be focused on while advertising on SMM?

    The metrics your business might focus on could be follower growth rate, audience size, customer satisfaction, reply time, comments, awareness, impressions, reach, video views, customer loyalty, reviews, conversion rates, conversations, referral traffic, website traffic, brand mentions, likes, comments, shares, and reactions. It’s important to create a content strategy and define your business goals. This is how you can measure the effectiveness of your SMM.

    Which social media apps should my company promote on?

    If your businesses customers are on Facebook and Instagram. Those two platforms are great place to create your brand exposure.

    How often should my business be posting content?

    The amount of brand posting is completely up to the business owner. It’s important to create a SMM strategy and execute the plan in an orderly and consistent fashion.

    How do I create a SMM strategy?

    Identify your ideal customer profile. What resonates with them? What value and necessity does your business have for your ideal customers. Once you establish those answers you can create a daily, weekly, monthly, and yearly SMM strategy to reach your audience on social media.

    Can I schedule posts to be automated?

    Yes, it’s often very helpful to plan out your SMM strategy so you can schedule posts at specific times and have someone be able to react to your audiences engagements. You want to make sure someone is attentive to all interactions with your business online.

    Whats the difference between social media ad and social media post?

    A social media ad is usually a paid advertisement while a social media post is a free post. While you can use a social media post as an ad placement. The social media ad gives you a farther reach to have more impressions, views and people outside of your normal engagement. It’s important to have your ideal customer profile determined before you invest in social media ads.

    What are promoted or boosted posts on social media?

    Promoted or boosted posts on social media are paid advertising for Instagram and Facebook. Business owners choose how much money and what goals their trying to achieve when purchasing promoted or boosted posts.

    Create a brand that you love.

    Make a brand worth sharing.

    Brand Creation

    We design and develop brands for startups and established companies. Your brand is the tangible and visual representations that define your businesses existence. Once your company has a great logo you can begin to build your brand collateral (ex: business cards, letterheads, brochures, flyers, posters, etc). Check our our brand collateral services. We can design all the brand collateral that you can send to print or display online. Making sure your product or service is branded consistently across multiple platforms is key for attracting new leads and retaining business recognition. Our logo creation workflow is explained below step by step. Discover the 7 logo styles that are available for businesses looking to create a brand.
    Brand Creation Pricelist
    Logo Design$500-$1000
    Logo Wordmark / Lettermark$500
    Pictorial Mark / Logotype$500
    Abstract Logo Marks$500
    Mascot$500
    Combination Mark$500
    Emblems$500
    Existing Logo Vectorization$300

    Create a Brand.

    Logo Creation Workflow

    What you can expect when creating a professional logo

    1. Consultation

    We communicate by email, phone, or text, establishing your project goals. We agree on the project scope and you submit half or full payment cost of project. Your credit or debit card billing information must be submitted to us before project is started. If you’d like to pay by cash, paypal, or cashapp, payment must be submitted before project is started. For more information visit our accepted payment methods.

    2. Brainstorm & Research

    Our team establishes a general starting point for the logo. We research the current market for your product or service. We create a style board and send you digital screenshots of a list of typefaces or symbols to choose as a starting point.

    3. Styleboard Review

    You review the style board and choose which typefaces or symbols you like the most to establish a foundation for the logo.

    4. Mockups

    Once the general direction is establish rendering begins and you are sent a rough draft mockup of the logo in black and white.

    5. Feedback & Adjustments

    You review the rough draft mockup and we make any adjustments or revisions. At this point the logo design is close to being finished. Color, taglines, website addresses, and or phone numbers are added (if applicable) at this point.

    6. Approval

    Client approves logo design. Logo is then recreated as a Abobe Illustrator (.ai) vector file. Vector files are used for enlarging & reducing size without visual distortion and quality loss. Client is emailed logo designer package .zip file including all necessary file formats (.ai, .eps, .pdf, .tiff, .png, .jpg, etc.). At this point the project is complete and the final half of payment for credit and debit card users is submitted.



    Logo Types

    Identifying the different styles

    Monogram Logos or Lettermarks

    A monogram or lettermark is created by overlapping the initials of an individual or a company. Its simplifying the companies name for easier recognition (ex: UPS).

    Wordmarks or Logotypes

    A wordmark or logotype is displayed with text only. There are no icons, symbols, or mascots.

    Pictorial Marks or Logo Symbols

    A pictorial mark or logo symbol is created without the use of text. Some popular examples are Nike’s check, or Target’s red target, Apples apple, Twitters bird.

    Abstract Logo Marks

    An abstract logo mark is something that is abstract which doesn’t visually imply a direct correlation with the business. For example a company that uses a paint splatter mark but sells software would be a good example. It could be geometric overlapping shapes to represent an organization. An example is Pepsi’s circle its blue white and red. It’s not a picture of a soda can but its placed on soda can’s so people associate Pepsi with the color and shape combinations.

    Mascots

    Mascot logos are created by designing an illustrated character. Tony the tiger from Frosted Flakes is an example of a mascot.

    Combination Mark

    A combination mark is designed by combining a monogram, wordmark, pictorial mark and or mascot together.

    Emblems

    Emblems are created by using fonts or letters inside of a symbol or icon. Badges, seals, crests are good examples of emblems. Many colleges and sports teams create emblems.

    Let's work together.

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